Review Dispute Policy
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This policy explains the formal process for businesses to dispute a review published on ReviewWizzard. We take all substantiated disputes seriously — but we have a strong presumption in favour of keeping genuine consumer reviews live.
1. Our position on review removal
ReviewWizzard is an open consumer review platform. The right of consumers to share their genuine experiences — including negative ones — is fundamental to our mission. We do not remove reviews simply because a business disagrees with them, finds them unflattering, or believes they are unfair.
A review will only be removed if it violates our Terms of Service or this Dispute Policy. The burden of proof lies with the party requesting removal. General complaints, expressions of dissatisfaction, or assertions that a review is false without supporting evidence will not be actioned.
2. Grounds for a valid dispute
A review may be considered for removal if you can provide clear evidence that it: contains statements that are demonstrably and verifiably false (not merely opinions you disagree with); was submitted by a competitor or someone with a clear conflict of interest; was submitted by a person who was never a customer of your business and you can demonstrate this; contains personal identifying information about a private individual; contains hate speech, threats, or content that violates our community guidelines; or was submitted in violation of our one-review-per-person rule (e.g. a duplicate submission).
A review will NOT be removed on the following grounds alone: the review is negative or gives a low star rating; you believe the reviewer's opinion is unfair or exaggerated; you cannot identify the reviewer; the review describes an experience you believe did not happen, without supporting evidence; or you find the review damaging to your reputation.
3. How to submit a formal dispute
To submit a formal review dispute, please email info@reviewwizzard.com with the subject line 'Review Dispute Request'. Your request must include:
1. The URL of the review you are disputing. 2. The specific ground(s) for your dispute from Section 2 above. 3. Supporting evidence for your claim. Evidence may include: transaction records showing the reviewer was never a customer; screenshots or documentation demonstrating a conflict of interest; records showing the review is factually impossible (e.g. the reviewer claims to have visited a location that was closed on the date stated); or any other verifiable documentation relevant to your claim.
Requests that do not specify a ground from Section 2, or that are not accompanied by supporting evidence, will not be actioned. We will acknowledge receipt of your request but will not enter into extended correspondence about disputes that do not meet our threshold.
4. Our investigation process
Upon receipt of a valid dispute request, ReviewWizzard will: acknowledge your request within 5 business days; review the evidence you have provided; assess the review against our Terms of Service and this policy; and notify you of our decision.
During the investigation, the review will remain live unless it contains content that is clearly and immediately harmful. We aim to complete investigations within 14 business days of receiving a complete dispute request.
ReviewWizzard's decision is final. We do not operate an appeals process for dispute decisions. If you believe a decision was made in error due to new evidence that was not available at the time of the original request, you may submit a new dispute request with that evidence.
5. Legal threats and pressure
ReviewWizzard will not remove a review under pressure, threats of legal action, or repeated complaints unless those complaints are accompanied by clear evidence of a genuine violation of our Terms of Service. Threatening legal action does not accelerate or change the outcome of our dispute process.
If you send us a legal demand relating to a review, we will treat it as a formal dispute request and assess it against the criteria in Section 2. We will not remove a review solely on the basis of a legal demand without evidence of a genuine violation.
Businesses that attempt to use legal threats to suppress genuine consumer reviews may have their accounts suspended and the dispute flagged publicly on their company profile at ReviewWizzard's discretion.
6. Paid accounts
Holding a paid business account with ReviewWizzard does not affect the outcome of dispute requests. All disputes are assessed on the same criteria regardless of whether the business holds a free or paid account. Payment does not grant any preferential treatment in the dispute process.
7. Contact
To submit a review dispute, please email info@reviewwizzard.com with the subject line 'Review Dispute Request'. For general enquiries about this policy, please use the same address.